Trying to decide between Instagram Reels and TikTok?
You're not alone—brands are jumping on small video content right now.
Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short video in 2022.
Short videos are the perfect way to build brand awareness and educate customers without losing their attention.
But the content on Reels and TikTok is completely different than anything else you need on social media. If you don't quite "get it", we can help!
In this guide, we'll break down these two dominant short social platforms, including similarities, differences, and best practices for both.
Although TikTok’s reputation is anything but businesslike, the platform is rightfully attracting interest from brands. Product-centric posts and recommendations dominate the platform.
This signals a huge window of opportunity for marketers and advertisers. In fact, 84% of marketers are increasing their spending on TikTok.
The good news? All of the content types above are totally fair game for brands. TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action.
Can’t pick between Reels vs. TikTok? Why not both?
Both TikTok’s rapid growth and the popularity of Reels signal the importance of short-form video moving forward.
While competition is fierce in industries such as fashion and beauty, there are so many opportunities when it comes to short form branded videos.
Whether you stick to one platform or go with both, you need to brainstorm how to tie your social video campaigns to actual business goals.
If you haven’t already, make sure to read our guide to building a social media marketing strategy that does exactly that.
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